India’s diverse art and crafts were prominently featured at the G20 summit held in New Delhi. From the exquisite Pashmina shawls of Kashmir to the terracotta handicrafts of Puducherry, the event was a celebration of the nation’s rich cultural heritage. Nearly 200 artists and traditional homegrown businesses had the opportunity to proudly display their products to world leaders and foreign delegates, gaining global recognition in the process.

Recognition for Indian Arts and Culture

The G20 summit was a monumental occasion for India, not only in terms of global diplomacy but also in showcasing the country’s arts, crafts, and culture. Suman Sonthalia, Founder of Delhi-based Aakriti Art Creations, expressed her pride in India hosting such a significant event. Aakriti Art Creations specializes in Warli art, and the government commissioned 200 art pieces from the company to present to international delegates, symbolizing the rich artistic traditions of India.

Crafting a Cultural Legacy: India's G20 Impact

A Symbol of Hospitality

With the motto “Vasudhaiva Kutumbakam” (The World is One Family), the G20 summit highlighted India’s warm hospitality and cultural diversity. During the event, the government unveiled commemorative silver coins, produced in collaboration with India Government Mint in Kolkata, and presented them to the guests. Dr. Amushree Jha, Co-founder of Delhi-based DIVINITI, collaborated with the government to design the frames accompanying these mementoes.

Boost for MSMEs

The G20 summit had a significant impact on the Micro, Small, and Medium Enterprises (MSME) sector in India. The joint statement unanimously passed by all participating countries included a separate agenda to address challenges faced by the MSME sector worldwide. Dr. Jha believes that this declaration, made under India’s presidency, will greatly benefit the MSME sector in the country.

Krati Tandon, Co-founder of Boond Fragrances in Kannauj, shared that the order received from the government was a substantial boost to her business. The government’s intent to showcase the real India and its support allowed young businesses like Boond Fragrances to reach a global audience.

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Artistry Unleashed: India's G20 Summit Showcase

Diverse Gifting Partners

Apart from Aakriti Art Creations and Boond Fragrances, several other homegrown businesses were part of the G20 summit as gifting partners. This included Araku Coffee, Sundarbans JFMC,, and Pekoe Tips Tea, showcasing the diversity of Indian products.

The Monumental Nataraja Statue

One of the standout features of the G20 summit was the installation of a 28-foot Nataraja statue at Bharat Mandapam, the official venue for the event. The statue, built by Srikanda Sthapathy from Swamimalai, Tamil Nadu, is the world’s largest Nataraja statue made in a single casting using traditional methods. It took six months to create, costing Rs 10 crore. The statue, weighing 18 tonnes, stands at 28 feet high and 21 feet wide.

Architectural Marvel of Bharat Mandapam

Sanjay Singh, Director of Arcop Associates Pvt Ltd, the firm behind the architecture of Bharat Mandapam, described the venue as a representation of India’s rich culture and craftsmanship. The aim was to create an architectural masterpiece that blends modern architectural prowess with deep-rooted heritage.

Crafting Connections: India's Cultural Diplomacy at G20

Craft Bazaar Showcasing Indian Artisans

The Craft Bazaar within Bharat Mandapam featured artisans from every Indian state and union territory. These artisans were carefully selected by the government based on their expertise and accomplishments, offering the guests a glimpse of the finest Indian arts and crafts.

The Potential of Indian SMEs

The presence of Indian small and medium-sized enterprises (SMEs) at the G20 summit highlighted their potential to play a pivotal role in the success of such grand events. It underscored the importance of these smaller businesses in contributing to India’s cultural and economic growth.

A Lavish Gala Dinner

President Droupadi Murmu hosted a grand gala dinner for foreign dignitaries, offering them a unique dining experience. The guests were served meals on silver and gold-plated utensils, adding to the overall grandeur of the event. Iris Jaipur, a silverware and metalware family business spanning three generations, played a significant role in this extravagant display of Indian hospitality.

The G20 summit not only strengthened India’s global position but also provided a platform for showcasing the nation’s vibrant arts and crafts, bolstering the MSME sector and fostering cultural exchanges on a global scale.

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