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{"id":13054,"date":"2023-06-16T13:43:41","date_gmt":"2023-06-16T13:43:41","guid":{"rendered":"https:\/\/doerlife.com\/?p=13054"},"modified":"2023-06-20T10:22:02","modified_gmt":"2023-06-20T10:22:02","slug":"meet-ramkripa-ananthan-the-woman-who-designed-new-mahindrathar-xuv-700","status":"publish","type":"post","link":"https:\/\/doerlife.com\/meet-ramkripa-ananthan-the-woman-who-designed-new-mahindrathar-xuv-700\/","title":{"rendered":"Meet Ramkripa Ananthan, The Woman Who Designed New MahindraThar, XUV 700."},"content":{"rendered":"\n
Ramkripa Ananthan, born in 1971, is a prominent figure in the Indian automobile industry renowned for her exceptional design skills. Her contributions to Mahindra & Mahindra Limited played a pivotal role in the creation of one of India’s most iconic SUVs, the XUV 500.<\/p>\n\n\n\n
Ramkripa pursued a degree in mechanical engineering from the prestigious Birla Institute of Technology and Science, Pilani. Subsequently, she furthered her education by obtaining a post-graduate degree in industrial design from the esteemed IDC, IIT Bombay.<\/p>\n\n\n\n
In 1997, after completing her post-graduation, Ramkripa joined Mahindra & Mahindra as an interior designer, responsible for the interior design aspects of popular models like Bolero, Scorpio, and Xylo. However, her talent and potential were soon recognized, leading to her appointment as the lead designer for the development of a premium SUV. Mahindra & Mahindra aimed to tap into the market for premium SUVs and compete with other automotive firms.<\/p>\n\n\n\n
<\/p>\n\n\n\n
To commence the project, an extensive survey was conducted among 1500 individuals to gather insights into their expectations from an upcoming premium SUV. Ramkripa herself is an adventurous and outdoorsy person, having embarked on a challenging journey from Manali to Srinagar on her Bajaj Avenger bike. Her personal experiences and passion for exploration greatly influenced the development of the car.<\/p>\n\n\n\n