In 2018, a unique and creative venture took root in the vibrant city of Jaipur. Thela Gaadi, an accessory startup, was founded with the aim of revolutionizing the fashion accessory industry. The startup’s primary focus was on offering a diverse range of products, including socks, eye masks, boxers, and more, to cater to the fashion needs of its customers.<\/p>\n\n\n\n
At the helm of Thela Gaadi stood Kapil Garg, an engineer by profession and a visionary by nature. Kapil’s journey into the world of fashion accessories was fueled by his desire for self-expression. In the corporate world, he often found clothing choices to be monotonous, leaving little room for creativity and spontaneity. It was a pair of plain grey socks that ignited the spark of innovation in Kapil’s mind.<\/p>\n\n\n\n
Kapil Garg’s quest for unique and expressive fashion alternatives led him on a mission. He noticed that while premium brands offered accessories, they often came with hefty price tags and lacked the quirky designs he sought. Turning to local alternatives, he encountered another challenge\u2014finding products that combined quality with creativity.<\/p>\n\n\n\n
Fueled by his passion for creating something new and exciting, Kapil Garg, along with product designer Vidhee Singhania, embarked on a journey to address this gap in the market. Thus, Thela Gaadi (TG) was born, a Jaipur-based direct-to-commerce brand specializing in carefully curated fashion accessories with a twist.<\/p>\n\n\n\n
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