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{"id":5705,"date":"2021-07-23T09:48:01","date_gmt":"2021-07-23T09:48:01","guid":{"rendered":"https:\/\/doerlife.com\/?p=5705"},"modified":"2021-07-23T09:48:01","modified_gmt":"2021-07-23T09:48:01","slug":"green-people-the-most-successful-reverse-migration-in-uttarakhand","status":"publish","type":"post","link":"https:\/\/doerlife.com\/green-people-the-most-successful-reverse-migration-in-uttarakhand\/","title":{"rendered":"Green People \u2013 The most successful reverse-migration in Uttarakhand"},"content":{"rendered":"\n
India measures 3,214 km (1,997 miles) from north to south and 2,933 km (1,822 miles) from east to west, and yet the maximum population is concentrated in few major cities. The lack of infrastructure and development in rural India has caused a rural-urban divide forcing people to leave their villages for better opportunities in mega-cities. Green People by Roopesh Rai is changing the landscape of Uttarakhand with reverse migration and sustainable tourism.<\/p>\n\n\n\n
Uttarakhand in India is called Devabhumi <\/em>(the Land of the Gods). It derives its name from the numerous Hindu temples and pilgrimage centers found throughout the state. People on pilgrims and trek enjoy the beauty of this Himalayan state. However, with only pilgrims and trekkers as the sole source of revenue, it was not easy to sustain a living in the hills. Further, the 2013 Kedarnath cloudburst tragedy shook the mountains and the people to their very core. At that time, residents of 2300+ remote villages situated in Uttarakhand abandoned their homes.<\/p>\n\n\n\n
The Idea<\/strong><\/h4>\n\n\n\n
A community of like-minded persons came together on 1st January 2015 to devise a plan to tackle and solve the severe issue of migration faced by Uttarakhand. They belonged to diverse professions like marketing, hospitality, and agriculture but had one sole purpose in mind – reverse migration.<\/em> The aim was to revive the otherwise redundant old farming techniques to stay connected to one\u2019s roots. <\/p>\n\n\n\n
In 2016, Roopesh Rai founded Green People in the Garwhal district of Uttarakhand, a sub-range of the Himalayas.<\/p>\n\n\n\n
The Green People<\/strong><\/h4>\n\n\n\n
Roopesh Rai<\/em><\/p>\n\n\n\n
Roopesh Rai is an alumnus of Sainik School, Lucknow, IHM Bhopal, and SP Jain Mumbai. He has worked with the Taj Group of hotels and Thomas Cook in senior sales and marketing roles. In 2013, when Roopesh visited Uttarakhand as a trade-observer to the disaster-stricken site of Kedarnath, the loss of lives and damage affected him badly. He decided to quit his job in the city to help people in this region.<\/p>\n\n\n\n
Col. Ajay Kothiyal<\/em><\/p>\n\n\n\n
Col. Ajay Kothiyal, a local army officer, was already working for Kedarnath restoration when Roopesh bumped into him. They both realized tourism was not the only solution to restore Uttarakhand\u2019s glory. People had exchanged their roots and oldest professions to make lodges and hotels and drive tourist cars. It was time to make them find a way back.<\/p>\n\n\n\n
Mani<\/em><\/p>\n\n\n\n
Mani was a radio jockey and employed with The Times of India, Delhi. During his sabbatical, he even visited Nag Tibba, a peak in Uttarakhand. He first met Roopesh in Nag Tiba, who encouraged him to come onboard and co-found the Bakri Chhap vertical.<\/p>\n\n\n\n
P.K Singh<\/em><\/p>\n\n\n\n
The Sociopreneur in Uttarakhand is also the Vice President of Green People. He has contributed towards rural employment, rural produce marketing, and various segments of agriculture and enhancements of village livelihood.<\/p>\n\n\n\n
Some of the others who contribute to Green People are Jagmohinder Singh, Bandana Rai, Mukesh Gaba, and Gorki Chandola.<\/em><\/p>\n\n\n\n
The Initiatives – Bakri Chhap<\/em> and Goat Villages<\/em><\/strong><\/h4>\n\n\n\n