Dinesh Tadepalli, the creator of Incredible Eats, was motivated to create a change after learning about the destruction of wildlife habitats caused by plastic utensils.
To solve the pandemic caused by plastic usage, Dinesh decided to design a range of consumable utensils that would be both tasty and environmentally beneficial.
Incredible Eats is taking on the conventional disposable cutlery and greenwashed “bio-degradable” alternatives by providing a great and unique option that sparks curiosity and fun in consumers. The company aims to remove the fear and confusion around making a sustainable choice.
According to reports, by 2040, there will be more trash than fish in the ocean, which has driven Dinesh to carry forward his initiative. Incredible Eats has been working hard to combat this issue by providing an edible alternative to traditional plastic spoons.
In early 2021, Incredible Eats gained attention for their plan to revamp their brand identity and marketing in preparation for their debut on Shark Tank India. Dinesh created the name “Incredible Eats” while demonstrating his idea, stating it was simply “INCREDIBLE.”
The current trend in greenwashed packaging for industrial biodegradable favors a “vintage” nineties style, with plenty of green and images of leaves and trees. While destroying “recyclable” cutlery is technically possible but requires a high-temperature composting facility and a specific amount of time.
From the start, it was clear that the edible spoons created by Incredible Eats would have to compete with compostable alternatives.
Identifying, collecting, and sending these types of cutlery is practically impossible, as “compostable” spoons look indistinguishable from regular plastic.
The challenge for Incredible Eats was to counter the misconception that using biodegradable cutlery was a greener choice and convince customers to shell out more cash for their edible silverware. If Incredible’s spoons are incorrectly disposed of or left uneaten, they will biodegrade like any other food product, leaving behind just natural compost without a single trace of microplastics.
Incredible Eats compensates for the plastic that is necessary to produce their food. The cutlery must be packaged in plastic-lined shipping containers to comply with international shipment rules and standards. Every spoon is additionally sealed in its paper cladding to maintain freshness; a slight plastic coating bonded to the wrapper (only a micron and a half thick) protects the spoon from moisture and dirt. The paper lamination layer is necessary to prevent moisture from penetrating the products and is also suitable for recycling bins in water management plants.
In conclusion, Incredible Eats and its founder Dinesh Tadepalli are making great strides in addressing the plastic waste crisis by providing a sustainable and delicious alternative to traditional plastic utensils.
An initial analysis was done to offset 150% of their carbon pollution and plastic imprints for a perfect balance. Emissions reductions can be inaccurate and imprecise; thus, this polymer footprint was excessively offset to be sure that Incredible eats were on the right track.
Incredible Eats is also continuously researching alternatives and plastic-free choices regarding the laminate layer.
The company’s innovative approach has garnered attention and acclaim, and its appearance on Shark Tank India has furthered its mission to promote sustainability and reduce waste.
As the world continues to grapple with the impacts of plastic pollution, Incredible Eats inspires companies and individuals looking to impact the environment positively.