Friday, October 7, 2022
Home DOER TV Inspiring Stories Dhatree, Uttarkhand's Social Enterprise

Dhatree, Uttarkhand’s Social Enterprise

Medhavi Keerti, Range Forest Officer posted in Uttarakhand’s Badrigaad Range launched Dhatree, a social enterprise to bring to people’s homes the original forest produce of Uttarakhand. The initiative trains women to make and sell organic soaps, cutlery, rhododendron juice, and other such products. Dhatree, is a sustainable initiative that empowers the local women of Uttarakhand to earn their own income.

Uttarakhand is one of the states of India that is making progress to change the fortunes of its population. From Green People to Medhavi Keerti, they are committed to restore lost glory to the state and reduce migration for work. Medhavi Keerti, a range forest officer, was posted for just four months at Uttarakhand’s Badrigaad area when she roped few women to source locally available material and turn it into organic, natural and chemical-free products. The young Ranger Didi started to positively impact the lives of the women of Uttarakhand through her initiative – Dhatree, launched on May 1, 2020.

Dhatree Bandasari Store. Image credits: New Indian Express

Dhatree – The Initiative

Dhatree, in local tongue means mother. It was the brainchild of Medhavi Keerti. The idea originated when Divisional Forest Officer Kehkashan Naseem encouraged Medhavi Keerti to meaningfully utilise the catchment area treatment (CAT) funds. With this resource at hand, Dhatree began to train 25 women in Budgaon village, to make turmeric soap, cosmetics, incense sticks, oils from medicinal plants, shampoos, and other products from locally available raw materials.

In a short time the women were selling close to 100 items including diyas, havan samagri, pots, and aroma products. The women also learned how to successfully market the local produce such as barley, rajma and Manduwa (rhododendron juice) at prices twice to four times higher than before. In October 2020, the first Dhatree Store opened.

Medhavi Keerti
Medhavi Keerti founder of social enterprise Dhatree, in Uttarakhand

Working Women

In Uttarakhand, men discourage women and young girls from working, believing they are only good for household chores. Medhavi Keerti is changing it. Dhatree, her social enterprise has started to empower women to earn their own money.

In Bandasari village, Nirmala Devi Pawar, a 50-year old native, along with 10 other women, produces, cleans, packages, and sells organic wheat flour, gram, pulses, rhododendron juice and other products to tourists and locals. On a good day, she earns Rs 2,500 as profits.

With seniors like Nirmala Devi, taking a lead, many young girls are inspired to work. Now around 100 women across five villages in the Bhadrigaad range are generating a livelihood.

Other Products and Brands

Keerti is working tirelessly to train women from different villages to specialize at a skill in line with the local resources.  

She has segregated them into

  • Bhutgaon will make cow dung products,
  • Negyana will manufacture aroma and cosmetics products out of indigenous medicinal plants,
  • Bandasari will handle local food grains and food processing,
  • Tikri women will knit and stitch,
  • Sumankyari will manufacture and market ‘Vedik Patravali’ which includes plates, bowls made from local plants Malu and Timli.  

Also, a second store has opened in Bandasari. It sells food grains, pulses, spices, and other items made by local women.

After Dhatree, Medhavi Keerti has set up a branch called ‘Nandini’. Here, unmarried girls can work and manufacture their own products.

Uttarakhand – Economic growth and social change

This is the beginning of a paradigm shift in the mindsets of the villagers. Women are stepping out of their homes to earn a living and men are encouraging and assisting them. Uttarakhand is becoming a role model for reverse migration. With social initiatives like Dhantree and Green People, Uttarakhand is poised for a new chapter of economic growth a

http://doerlife.com
Rukshana is a freelance content and communication strategist based out of Mumbai, India. She mingles her expertise in PR with comprehensive domain knowledge and creative writing skills to assist and propagate business, worldwide. Being a quick learner, she utilizes her diversified digital expertise to provide copywriting and content writing services to create highly profitable brands, products, and services.

Stay updated with us!

Subscribe and receive the latest news, special features and updates from us.

STAY CONNECTED

66,456FansLike
1,040FollowersFollow

Trending

Exclusive Podcast : Catch Namrata Karad, Founder of Global Luxury Brand Ahikoza, Prevailing In India With Malaika Arora

https://open.spotify.com/episode/160gu7rMYELiixln8eXpfG?si=808b5e1f08fb4bba A passion for handbags and a dynamic-entrepreneurial drive led to the inception of Namrata...

Ruling the world, one at a time: Vineeta Singh

Today's women are defying preconceptions, reaching new heights, and inspiring millions with determination and hard work. With so many tasks and responsibilities,...

UPSC aspirant runs a free school for 150 underprivileged students under a bridge in Capital City Delhi

However, the efforts are continuing unabated. Naresh Pal, a native of Uttar Pradesh, conducts a school beneath a bridge in Delhi that...

Vinay Sharma: Helping people’ Dance Their Way Out Of Poverty”!

Vinay Sharma started his dance studio in Delhi in 2009 but soon moved to Mumbai in 2011 to join T-Series as an...

Bengaluru Woman uses a simple, low-cost hack to help preserve over 18 Lakh litres of Water

The taps that individuals use for washing are one of the primary sources of water waste in a country as water-stressed as...