From Homemade Delights To A National Obsession: The Rise of Saraam Chocolates by Digvijay Singh.

Merely three years in the past, the world found itself in the clutches of the COVID-19 pandemic, a transformative period that profoundly altered the lives and lifestyles of individuals everywhere. This epoch was marked by global restrictions that compelled people to remain within the confines of their homes in the interest of their own safety. Within these “home-bound” times, wrought by the COVID lockdowns, individuals cultivated a plethora of hobbies, spanning gardening, culinary pursuits, painting, and the joy of reading.

The Story of Udaipur-Based Boy

Digvijay Singh, a young boy from Udaipur, had plenty of free time on his hands and a desire to channelize his energy into something interesting and fun. After exploring various activities, he found his passion in making chocolates at home. This small step, taken at the age of 16, eventually led him to embark on an entrepreneurial journey with his own brand.

Now, at the age of 19, Digvijay is a self-taught chocolatier running Saraam, a company that specializes in producing fine chocolates from bean to bar. Under this brand, Digvijay has successfully sold over two tonnes of chocolates to hundreds of satisfied customers across the country, earning a loyal customer base in major cities like Delhi, Bengaluru, Udaipur, and Jaipur.

What Makes Digvijay’s Chocolates Unique

What sets Digvijay’s chocolates apart and makes them highly sought after is his innovative use of indigenous fruits and spices. Ingredients like jamun, saffron, and baer, among others, showcase the rich botanical heritage of India in the world of culinary delights.

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Hobby Transforms Into a Flourishing Business

But how did this lockdown hobby evolve into a thriving business? Born and raised in a middle-class family in Udaipur, Digvijay Singh always harbored a desire to do something unique, inspired by his hardworking father who ran an automobile shop. When the COVID-19 lockdown forced Digvijay to stay at home, he decided to try his hand at making chocolates. He shared this idea with his cousin, Mahaveer Singh, who eagerly joined him, even though neither of them knew how to make chocolates at the time.

Learning from YouTube

With the help of YouTube tutorials, the 19-year-old Digvijay (then just 16) embarked on a journey to learn the art of making chocolates and began sharing these delectable treats with family and friends. It was during Diwali when Digvijay’s father purchased a car and received a chocolate box as a gift from the showroom owner. Upon inquiry, he discovered that the same chocolate boxes were given to all customers with every car sold. This sparked an idea in Singh’s mind to approach hotel owners and car showrooms to sell his homemade chocolates.

The First Order

In 2021, Digvijay received his first order for 1,000 chocolates from a car showroom. This pivotal moment led to the official launch of his brand, Saraam, that same year. What initially started as a hobby to pass the time had now transformed into a prominent chocolate brand, amassing revenues of Rs 1 crore. Saraam has successfully sold over 2 tonnes of chocolates across the country.

Using Indigenous Ingredients

To create his mouthwatering chocolates, Digvijay sources his cacao from the southern regions of India, specifically Kerala and Tamil Nadu. He also procures fruits from states where they are predominantly grown, such as baer from Udaipur and kokam from Kerala, among others.

Availability

These delectable chocolates are available for purchase through Saraam’s website and Instagram, as well as in select stores in Udaipur and Jaipur.

Inspiration for Aspiring Entrepreneurs

Digvijay’s inspiring journey serves as a testament to the power of passion and determination. His story encourages those with hobbies and interests to consider turning their passions into professions, illustrating that with dedication, learning, and innovation, dreams can indeed become reality.

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