Friday, December 9, 2022
Home DOER TV Inspiring Stories Shobha Kumari's Eco-friendly Indian Dolls

Shobha Kumari’s Eco-friendly Indian Dolls

Srijan Handicrafts was founded, almost two decades before Prime Minister Narendra Modi launched the Make-in-India initiative on September 25, 2014. In 1993, an XII standard pass homemaker Shobha Kumari from Ranchi launched Srijan Handicrafts to popularise eco-friendly hand-made dolls made from clay, sawdust, and cloth. But it was in August 2019, when a member of Parliament from Ranchi Sanjay Seth visited her workspace, her efforts gained recognition. Yes, the Government of India, is proud of such initiatives run by women. Today, Srijan Handicrafts empowers thousands of women from marginal communities to earn a livelihood with artisan doll making.

Image credits: Gaon Connection English

Shobha, Skills, Strategies

Shobha Kumari was born in 1973.  She was fond of making dolls and even made a Rajasthan doll for herself when she was only 13. Having mastered skills like sewing, embroidery, and knitting, one day many years later she set out to make a second doll.  But, this time it would be with a Jharkhand attire and features of its community members. The doll looked so real, that it prompted Shobha to consider doll-making as a business.

Shobha’s entrepreneurial journey began after she learnt about the plight of a financially burdened woman in her social circle. She decided on one strategy – to train financially burdened women to make the dolls. She started just with one woman, and within few months established — Srijan Handicrafts.

The First Collection

The first batch of dolls was inspired by village scenes including a woman cutting crops while carrying her baby in a cloth around her waist, men cutting firewood, mahua sellers, women dancing Jhumar, a vendor with weighing scales, and so on. Shobha Kumari herself designed and developed every part of the doll with utmost precision.

After that numerous collections followed. Srijan Handicrafts, designed dolls to include a group of Meerabais, a wide-eyed bride, Rajasthani folk singers, bhangra dancers, Bharatnatyam dancers, Gujarati women and many others. They started selling the products door-to-door and through fairs and weekly haats (bazaars) in the city.

The dolls vary in sizes from two inches to five feet. Their price range is between rupees five hundred to rupees fifteen thousand. The dolls are sold individually as well as in groups. 

Women at Srijan Handicrafts trained by Shobha Kumari make eco-friendly dolls. Image credits: The Better India

Empowering Women

During the pandemic on December 27, 2020, through his monthly radio broadcast, PM Narendra Modi urged Indians to replace imported products, to become ‘vocal for local’.

Shobha Kumari of Srijan Handicrafts did exactly that. She helped to train over thousand women to make dolls of clay and sawdust. She provided free training to widows, domestic helps, and women with alcoholic husbands so they could be financially independent. Ten of them set up their own doll making enterprises earning up to Rs 25,000 a month.

Further, Srijan Handicrafts employs about 40 women full-time artisans who make up to Rs 12,000 a month. She is a true Indian giving the plastic Barbies a fair amount of competition. As each of her hand-made dolls take between 25-30 hours to make, she sells only a limited number of dolls per month. Shobha is making effort to keep children away from plastic and learn to appreciate Indian culture.

And all this while empowering women to become financially independent by giving them a chance to earn as much as possible. Today women like Saroj or Suman Careketta are only able to stand on their feet thanks to Shobha and her doll-making skills passed down to others.

Next time you see and Indian handmade doll buy one.

http://doerlife.com
Rukshana is a freelance content and communication strategist based out of Mumbai, India. She mingles her expertise in PR with comprehensive domain knowledge and creative writing skills to assist and propagate business, worldwide. Being a quick learner, she utilizes her diversified digital expertise to provide copywriting and content writing services to create highly profitable brands, products, and services.

Stay updated with us!

Subscribe and receive the latest news, special features and updates from us.

STAY CONNECTED

66,456FansLike
1,040FollowersFollow

Trending

Exclusive Podcast : On International Mountain Day, Meet a Dr. Parmeshwar Munde who performs a garbage clean-up initiative on Mountains

Dr. Parmeshwar (also known as Dr. Deva) added hiking and mountaineering into his hobby in 2nd year of MBBS at Seth GS...

Exclusive Podcast : A 10 rupee solved many questions: In a talk with Raj who fought Against Depression!

The motivational speaker Raj himself dealt with depression and anxiety and he even had wrong thoughts like suicide. In these times, everyone...

Exclusive Podcast : On National Farmers’ Day Spreading Indian Pearl Culture across India with Mr. Ashok and Mrs. Kulanjan

Mr. Ashok read a few lines from the first agriculture minister Panjabrao Deshmukh’s library in Akola, Maharashtra, in 1996. He started researching...

Exclusive Podcast: Young Entrepreneur created a world around handwritten letters and revived that old tradition through her flourishing business

Priorities are flourishing for this young adult, Shraddha Mishra, who, as we got to know, is not so young to curate a...

Exclusive Podcast : A Business Captain Of India’s First Homegrown Fitness Brand Advocating Her Beliefs And Further Nurturing Its Holistic Approach Throughout The Nation...

https://open.spotify.com/episode/7pQjUBk4LUIiVZhwns0dvt We are never too old to be fit and healthy. Never old to practice and accomplish...