Shlok Srivastava, a self-proclaimed introvert who found his voice on YouTube, has transformed his passion for technology into a multi-crore business. With over 10 million subscribers on his YouTube channel Tech Burner, Srivastava has built a thriving online community. What started as a side hustle has now become a mainstream venture, generating significant revenue for him.
Srivastava began his YouTube journey in 2014 from scratch, utilizing the power of the internet to create content about mobile phones using his friends’ devices. Starting with zero resources, he gradually upgraded his equipment and expanded his content creation capabilities. Today, his revenues are in crores every month, although he finds it difficult to provide an exact figure.
In September of last year, Srivastava partnered with Neel Gogia, the co-founder of influencer marketing agency IPLIX Media, to launch his own mobile skins brand called Layers. The company has already achieved remarkable success, selling over 70,000 skins with an average order value of Rs 700 each. They recently introduced the Official Marvel Inspired Designs, further expanding their product line.
Gogia projects a bright future for Layers, estimating a revenue of around Rs 4.5-5 crore in the first six months. The company plans to enter the mobile covers market and tempered glasses segment, expecting a significant growth rate once these new categories are launched.
Srivastava’s journey from introverted college student to tech influencer and entrepreneur has been characterized by his creative drive. He has always been passionate about technology and creativity, incorporating his interests into his YouTube content. Technology, for him, is a means of expression and a tool for enhancing creativity. Although he was introverted in college, Srivastava’s ability to communicate has improved through his YouTube journey.
The inception of Layers began three years ago when Srivastava and Gogia brainstormed ideas in the tech accessories space. They recognized the potential in the mobile skins market, especially in India, and extensively researched customer preferences and design trends. Their exploration even took them to China to study the world’s largest smartphone and tech accessory market. Drawing inspiration from India’s rich artistic heritage, they infused their designs with Indian art, colors, and textures, aiming to create something unique and appealing.
The success of social media influencers like Srivastava highlights the growing importance of the influencer industry. With the Indian influencer market predicted to reach Rs 2,200 crore by 2025, the influencer business is becoming a serious and lucrative career option. Srivastava and Gogia emphasize the importance of starting at the right time, effective communication, and staying true to their vision to achieve success in the business world. They believe that maintaining a strong team and upholding the core values of the business are essential for sustainability.
In conclusion, Shlok Srivastava’s journey from a tech enthusiast on YouTube to a successful entrepreneur is a testament to the power of social media and the potential of influencer marketing. Through his brand Layers, he has tapped into the Indian market’s love for mobile accessories, creating a business that combines technology, creativity, and cultural heritage. With the influencer industry on the rise, Srivastava’s story serves as an inspiration for aspiring entrepreneurs looking to turn their passions into profitable ventures.