Starting a business is not an easy feat, especially when it involves leaving a stable job to pursue a passion. However, for a Bengaluru couple, the risk paid off when they launched Swa Syrups, an all-natural syrup startup that earned them crores.
The couple, Vaishali and Sumir Mehta, both had successful corporate careers, but they always had a dream of starting their own business. Their passion for food and the desire to create something that was not readily available in the market led them to explore the idea of launching an all-natural syrup brand.
After conducting extensive research and experimenting with different flavors, they launched Swa Syrups in 2018. The brand offers a range of all-natural syrup flavors, including Kala Khatta, Rose, and Cocoa Mint. The couple’s dedication to using only natural ingredients and avoiding preservatives and chemicals has earned them a loyal customer base.
The couple faced several challenges when starting their business, including the initial struggle to find the right suppliers and the difficulty in convincing retailers to stock their product. However, through perseverance and hard work, they were able to overcome these obstacles and turn their passion into a successful business venture.
One of the unique selling points of Swa Syrups is the emphasis on using only natural ingredients. The couple believes that natural ingredients not only taste better but are also better for health. They source their ingredients from local farmers and ensure that they are free from any harmful chemicals.
Another aspect that sets Swa Syrups apart is the attention to detail when it comes to packaging and branding. The couple has designed the bottles to be visually appealing and also created an attractive logo and packaging to make their product stand out on the shelves.
Swa Syrups’ success can also be attributed to the couple’s marketing strategy. They have leveraged social media platforms like Instagram and Facebook to showcase their products and engage with their audience. The couple also participates in food festivals and events to showcase their products and interact with potential customers.
The pandemic presented its own set of challenges for Swa Syrups, as it did for many other businesses. The couple had to adapt quickly and shift their focus to online sales and deliveries. They also introduced new flavors like Ginger Lemon and Jaljeera to cater to the changing tastes and preferences of their customers.
Today, Swa Syrups is a multi-crore business, with a presence in over 200 stores across Bengaluru and other cities. The couple has plans to expand their business further and introduce new flavors to their product line. Their story is a testament to the power of following your passion and turning it into a successful business venture.
In conclusion, Swa Syrups is a shining example of a successful business that prioritizes natural ingredients, attention to detail, and effective marketing strategies. The couple’s determination and hard work have paid off, and they have inspired many others to pursue their dreams and turn them into reality.